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I'm not so sure that's true. I saw lots of old horror movies at the kiddie matinee. Genre movies were considered kidstuff - too much fantasy and make-believe for the sensible adults.
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But, remember, many of the Hammer films were heavily censored back in the UK; and were released with the British equivalent of an "X"-rating. The Hammer films were definitely
not made for a juvenile audience. At the time, that's what set them apart from the "I was a teenage. . . " (fill in the blank) and giant insect movies being made in the US.
That's just in Britain. In many European countries they were banned outright. Again, definitely not considered "kidstuff." Or, at least, not by the authorities.