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It was. From the US 1978 release, I believe.
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As usual, Alfonso hit it on the nose. It is from Dynamite's 1978 U.S. release. And that isn't just a Lugosi-like cape. If you dig out the old photos you'll see the stone staircase behind the Count belongs to Lugosi's Carfax Abbey. The (I shudder to use the term) artist who rendered this poster, did so from stills of Lugosi's 1931 DRACULA.
At one time, I had four copies of this particular one-sheet. I believe I'm down to two now.
As a collector of horrendously over-the-top movie posters, I have to admit this is one of my favorites. Not only for the god-awful artwork (flaming cross buried in her chest, which seems to bother the Count not a bit - haw), but for the remarkably stupid catch phrase "The King of the Undead marries the Queen of the Zombies." For a picture, mind you, that features neither a wedding nor a single zombie.
If I remember correctly, Mr. Lee was disgusted when he was handed the original shooting script for this film, then titled DRACULA IS DEAD AND WELL AND LIVING IN LONDON. According to FM, he complained (and rightly so) that they (Hammer) were treating the character like a joke. If he'd only been able to look six years into the future and see this poster!
Doug